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HI, I'M BRANDON

Greenfield Director & Builder with AI super powers.

A fullstack developer who crafts rich interfaces powered by distributed system design, turning loose business ideas into tight data-driven experiences that monitor and optimize performance.

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12+PROJECTS
10+YEARS EXPERIENCE
12+BRANDS
25+APPS SHIPPED

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Ask me anything about Brandon's work, skills, or interests.

THINGS I 💛

React & PythonData Visualization & Brand DesignAI & Machine LearningEnvironmental ConservationFantasy, Sci-fi, Sci-fan

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BRANDS I'VE WORKED WITH

12 BRANDS
Duotone photograph of a playful arcade light pattern for Nintendo

Nintendo

Interactive Entertainment

$15.4B

Brand value, +35% (Interbrand #53)

2050

Net-zero commitment

ISO 14001

Environmental certification

Jun 2025

Switch 2 launch

Brand value jumped 35% to $15.4B as Zelda: Tears of the Kingdom swept the 2024 awards. ISO 14001-certified with a 2050 net-zero pledge, though it sets no specific forest or water targets.

AgencyLeo Burnett / in-house
AwardD.I.C.E. + Japan Game Award 2024
OpinionClimbed to Interbrand #53 globally — one of the fastest risers of 2024.
Duotone photograph of a winding alpine highway for BMW

BMW

Automotive

15.9M gal

Water saved at Spartanburg (2023)

2021

CO₂-neutral production since

1.78 m³

Water per vehicle produced

1.53M

Vehicle brake recall, 2024

Production has been CO₂-neutral since 2021 and a 2023 reverse-osmosis upgrade saved 15.9 million gallons at Spartanburg, down to 1.78 m³ of water per vehicle — alongside a new 2024 Biodiversity Policy.

AwardInterbrand Top 10 Global Brand 2024
OpinionSlipped from Interbrand #10 (2024) to #14 (2025) amid a 1.53M-vehicle recall.
Duotone photograph of a floodlit stadium pitch for EA Sports

EA Sports

Interactive Entertainment

$52.5B

Take-private acquisition

83%

Carbon-neutral operations

95%

Renewable electricity

"Worst Company in America" (2012/13)

FIFA 23 × Ted Lasso took the Cannes Lions Grand Prix in 2023. Operations run 83% carbon-neutral on 95% renewable power — a reputational rebuild after two consecutive 'Worst Company in America' titles.

AwardCannes Lions Grand Prix 2023
OpinionTwice voted 'Worst Company in America' (2012, 2013) by Consumerist readers.
Duotone photograph of a reforested tree stand for Lexmark

Lexmark

Imaging & Print

436,456

Trees planted via PrintReleaf

−75%

Water use since 2005

−40%

Water withdrawal since 2015

Xerox

Acquired July 2025

Reforested 436,456 trees through PrintReleaf and cut water use 75% since 2005. Four straight years of EcoVadis Platinum places it in the top 1% of assessed companies before its 2025 Xerox acquisition.

AgencyIn-house brand studio
AwardEcoVadis Platinum (4 yrs, top 1%)
OpinionEcoVadis Platinum sustainability rating four years running — top 1% globally.
Duotone photograph of a mountain forest road for Mitsubishi

Mitsubishi

Automotive & Electric

−40%

Scope 1+2 CO₂ vs 2018 baseline

75–79%

Wastewater recycled (TH/ID plants)

#1

US mass-market customer experience, 2023

Pajero

& Outlander forest programs

Cut direct and energy emissions 40% against a 2018 baseline while recycling up to 79% of wastewater at Thai and Indonesian plants. Forest-restoration ties run through its Pajero and Outlander heritage programs.

AwardRed Dot Grand Prix 2016
OpinionRanked #1 US mass-market brand for customer experience (Reputation, 2023).
Duotone photograph of stacked timber lumber for Home Depot

Home Depot

Specialty Retail

134B gal

Water saved per year via WaterSense (FY24)

250B gal

Cumulative water saved

30+ yrs

Wood-purchasing forestry policy

70%

Net-positive public opinion (YouGov)

WaterSense products saved an estimated 134 billion gallons in FY24 (250B cumulative) and a 30-year forestry policy favours FSC/SFI-certified wood — though the NRDC continues to press it on boreal sourcing.

AwardFortune #1 Specialty Retail 2024
Opinion98% familiarity and 70% positive sentiment in YouGov polling.
Duotone photograph of a tropical spring and pool for Bacardi

Bacardi

Spirits

66,370

Trees planted at Charco Bendito

2030

Water-positive commitment

−50%

Water use over 10 years

380K m³

Water replenished

The Charco Bendito project planted 66,370 trees, restored 155 hectares and replenished 380,000+ m³ of water. Bombay Sapphire became the first UK spirits site to earn Wildlife Habitat Council Silver.

AgencyBBDO / Anomaly
AwardWHC Silver — UK spirits first
OpinionRanked #10 most valuable spirits brand at $2.4B (Brand Finance).
Duotone photograph of a misty old-growth forest for Microsoft

Microsoft

Technology

425,000

Acres of forestland protected

2030

Water-positive commitment

76

Water replenishment projects

$388.5B

#2 global brand (Interbrand)

Protecting 425,000+ acres of forestland and targeting water-positive operations by 2030 — with zero-water datacenter cooling launched in 2024 across 76 replenishment projects. MSCI rates it AAA.

AwardCannes Creative Marketer 2021
OpinionWorld's #2 brand at $388.5B brand value (Interbrand).
Duotone photograph of soft folded textile fibres for Huggies

Huggies

Consumer Goods (K-C)

100%

Natural-Forest-Free ambition (2024)

−39%

Forest fibre use

−52.8%

Water at stressed mills

2030

Water target met early

Set a 100% Natural-Forest-Free fibre ambition in 2024 — praised by the NRDC — cutting forest fibre 39% and surpassing its 2030 water target early with a 52.8% reduction at water-stressed mills.

AgencyOgilvy / VML
AwardCASSIES Grand Prix
OpinionNAD struck down its '#1 Best Fitting' claim in 2024.
Duotone photograph of a glass financial skyline for Chase

Chase

Financial Services (JPMorgan)

$1T

Climate finance target by 2030

$2.5T

Sustainable finance by 2030

$53.5B

Fossil-fuel financing, 2024

#1

Global fossil-fuel financier

Committed $1T to climate and $2.5T to sustainable finance by 2030 — yet remained the world's #1 fossil-fuel financier at $53.5B in 2024, the central tension in its environmental record.

AgencyDroga5
AwardJ.P. Morgan — Interbrand #26
OpinionJ.P. Morgan brand valued at $29.2B, Interbrand #26.
Duotone photograph of a flowing river watershed for Labatt

Labatt

Brewing (AB InBev)

−46%

Water use per hectolitre since 2006

350K+

Emergency water cans donated

2026

UTRCA watershed partnership

13×

Canada Top 100 Employer

Reduced brewing water intensity 46% since 2006 and donated 350,000+ cans of emergency drinking water. A 2026 partnership with the Upper Thames River Conservation Authority targets watershed restoration.

AwardCannes Creative Marketer 2022/23/26
OpinionNamed one of Canada's Top 100 Employers thirteen times.
Duotone photograph of a vast boreal forest from above for TD Bank

TD Bank

Financial Services

350,000

Acres of boreal forest conserved

$10M

Boreal Wildlands investment

1M trees

TD Tree Days target by 2030

#1

Global tar-sands financier

Funded Canada's largest private conservation — 350,000+ acres of boreal forest via the NCC — while remaining the world's #1 tar-sands financier, a contradiction sharpened by a 2024 AML guilty plea.

AwardBrand Finance #1 Canadian brand (3 yrs)
OpinionBrand Finance's #1 Canadian brand three years running.

LATEST FROM THE JOURNAL

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