DATA + INSIGHTS

How I Think
About Analytics

Mining millions of raw signals to surface proactive insights.

CONNECTING TO GA4...
--SessionsATTENTION--
--ConversionCONNECTION--
--RevenueINVESTMENT--
--RetentionLOYALTY--
SOLOSCOUT FUNNEL

The soloscout platform is a community for introspective cozy game designers and storytellers. Only a $1B market disguised as a hobby (valued at ~$973M in 2024 and projected to hit $1.5B by 2032).

From Attention to Loyalty

Visit42.8K
Browse28.1K
Wishlist8.4K
Waitlist1.4K
Bounce14.7K
Leave19.7K
USER SEGMENTATION

Behavioral Clusters

Revenue Potential →
SEGMENTS
Power Users
High engagement, high LTV
34% of base
Growth Potential
Medium engagement, rising
28% of base
Casual Browsers
Low frequency, large volume
24% of base
At-Risk Churn
Declining activity signals
14% of base
PROACTIVE INSIGHTS3 recommendations
01

Activate Growth Segment

28% of visitors browse the Wishlist but never add items. A subtle prompt after 3 page views could convert curious browsers into engaged users.

Attention → Connection
02

Wishlist-to-Waitlist Bridge

Users who add 2+ wishlist items are 4x more likely to join the SoloScout waitlist. Surface a CTA after the second add to capture intent.

Connection → Investment
03

Nurture Early Adopters

67% of waitlist sign-ups return within 14 days. A drip sequence showcasing SoloScout previews could deepen loyalty and drive referral.

Investment → Loyalty
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