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BMW · Automotive
BMW Car Configurator
Being able to pick and choose parts of your new beamer and the have car instantly change to reflect to your personal style is a compelling experience. Once the car is set to your liking, the configuration will be sent to a database to find appropriate dealer if the car exists or a manufacturer if he needs to be built.
Client
BMW
Role
UI
Tech
Javascript Backbone
Year
2017
Blast Radius was an excellent home for me. I was there over 4 years and enjoyed collaborating with some amazing people who remain titans of the industry today.
We worked on many large, experiential campaigns for clients like Nike, Nintendo, Bacardi and BMW.
Along with a data visualization tool to demonstrate how far a beamer could travel on a tank of diesel, we also built a BMW car configurator that allows customers to customize their car to their liking.
BMW is certainly an innovative company and it's exciting to see what they are working on next.